This is an infographic developed for D&B highlighting the features of the company’s D-U-N-S Number, a unique nine-digit business identification numbering system within its commercial database.
The theme “More than Just a Number” was devised to reveal the underlying power of the database. This was illustrated visually (and sketched extensively beforehand) by examining a sample nine-digit number with a large magnifying glass, publicizing the many benefits and highlights of the system that would otherwise not be visible at first glance. Custom iconography was created to represent many of these features.
Typefaces: TheSans and TheSerif
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