GreenLake Investment Management

Identity, print and web design
January–September 2016

This is a visual identity developed for GreenLake Investment Management, a real estate fund based in Southern California. The logo, a geometric representation of mountains on a lake drawn on a precise grid of equilateral triangles, represents GreenLake’s key brand values of trust, stability and strength. A series of dark green colors and related design guidelines help the fund to project a forward-looking and knowledgeable outlook.

Typefaces: Compasse (modified) and Roboto

Image 001 Image 002 Image 003 Image 004